This a comment a wrote at Mashable inspired by an
article written by
Christina Warren.
It's redundant with some parts of the article and the comment itself, but at that moment I felt like I had to say all of this:
“Most people pirate or purchase pirated content because legal access is unavailable or too difficult to decipher.” That sentence is gold!
Also, the geo-blocking of media content should be put to rest. Once I tried to purchase a track on Amazon. It told me I don’t live in the USA.
I myself have downloaded a lot of copyrighted material, just because it’s not available to purchase/stream/etc in my country and I want to enjoy it. But I made a news year resolution about it; there are many streaming websites, so I have access to one of them that contains the material I want to enjoy (music), I will not illegally download that material as long as I can legally enjoy it online. That simple.
I’m 100% sure that everybody would rather have a movie streaming HD on their screens (within a few weeks of theatrical release) for a FEW bucks instead of downloading a poor quality Camera Recording with people standing on the front and NL subtitles. I’m almost certain that the countries that have high statics of copyright infringement it’s not because they want to, it’s because of content availability.
As you said, the entertainment industry just needs to be more clever than the pirates in order to win users and create consciousness that piracy and copyright infringement are wrong, but they won’t get it by imposing us to the model that works best for them.
Also, I bet most people (in countries who have have wide access to numerous distribution services) don’t infringe because they want to harm somebody, they do it because it’s the fastest+easiest way to get what they want.
Why do startups succeed? Because they provide a real solution to a real+common problem, keeping the user satisfied and MAKING IT EASIER for them to do something.
Services like iTunes, Hulu, Netflix, etc should have been MPAA’s and RIAA’s idea, but they just keep on having as their main task protecting the content owner/creator (which is not a bad thing) instead of helping them to easily distribute their material to all audiences (which would be more productive).
I don’t know how this moves legally nor how copyright and licensing works (I know this is to make sure the creator gets paid or gets the credit whenever their content is used), but I think that in addition to provide protection to someone’s material they must make such material’s “purchasability” as user-friendly, easy-going, casual, effortless as if you were downloading it illegally. They have the tools and the money (which is, sadly, mostly used on lobbying)."